The Africa Soft Power Project: Taking African culture mainstream in the global discourse
In the run-up to The African Soft Power Project’s first in-person event, founder Nkiru Balonwu talks to New African about what soft power means.
Interviews
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Tidjane Thiam – To win the world, use soft power
In an exclusive interview, leading financier Tidjane Thiam relates his vision of Africa and his belief in building more on the human capital of the continent.
Orange facilitates youth employability by supporting innovation
Orange’s excellent results in Africa have confirmed its diversified investment policy. Alioune Ndiaye, CEO of Orange Middle East & Africa, reflects upon his strategy.
Like brands, countries create attraction with values
Leading strategic communications advisor Richard Attias shares his insights on how new business models can be built in a global economy faced with great political and economic challenges.
Building a bank for entrepreneurs is crucial, says CEO of Bpifrance
Bpifrance made itself into a bank for entrepreneurs and sees its business model as a possible export to Africa, says CEO Nicolas Dufourcq.
Edgar Morin: Uniting the best of Africa and the West
In an exclusive interview, the French philosopher and sociologist Edgar Morin presents his hopes for a conscious humankind and cultural symbiosis.